Case Studies
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“Now the SOAKERTAG concept lets
you determine who won the water fight.” |
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SUPER SOAKER by Hasbro
“Since the original SUPER SOAKER product was launched in 1989,
we’re always looking for innovative ways to enhance the consumer’s
experience,” explains Kevin Fortey, Marketing, Hasbro, Inc. “The
SOAKERTAG body targets add an exciting and challenging new element to
water fights. In traditional water battles, everyone gets wet but no
one wins. Now the SOAKERTAG concept lets you determine who won the water
fight.”
Measuring 2” x 2” in size, players can either apply the
SOAKERTAG body targets directly to their skin or they can be clipped
onto a sleeve or waistband. Tags can also be set up as targets on any
smooth surface.
Dissolvo worked closely with Hasbro to develop the SOAKERTAG concept,
construction and play.
“Adding the SOAKERTAG body targets has allowed us to create a
new play pattern for the SUPER SOAKER product line,” summarizes
Fortey. “The relatively small size of the targets makes competitions
challenging, and extends the time kids will use their SUPER SOAKER blasters.
We also expect the structured play concept to bring ‘older kids’ back
to using SUPER SOAKER blasters. We’re confident SOAKERTAG will
be a successful way to generate renewed interest in all of our SUPER
SOAKER models.”
Look for SOAKERTAG at your local retailer that sells SUPER SOAKER products.
More information can be found on supersoaker.com.
Super Soaker and Soakertag are registered trademarks
of Hasbro.
CODE BUSTERS by Walter Foster
Kids can crack and create their own ciphers and secret codes with this
kit that's full of info about the history and practice of code-making
and breaking.
Kit includes 32-page activity book, decoding wheels, grid paper pad,
colored beads, gel pen, dissolving paper, invisible ink pens, flashlight,
fun wire, and key-chain notebook.
2003 Parents' Choice Fun Stuff Award Winner
2002 Dr. Toy 10 Best Educational Products Winner
2002 Dr. Toy 100 Best Children's Products Winner
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Ordering information for Code Busters can be
found at walterfoster.com.
Another example of a creative idea using Dissolvo.
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Tell us how you want to use Dissolvo. We can help you engineer
your great idea.
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